The Winch-In-A-Bag™ with Everything You Need to Keep Going
A complete winching solution in a convenient kit

PUTNAM, CT - January 9, 2009 Superwinch, Inc. has introduced the Winch-In-A-Bag™, a convenient kit with everything you need to keep going. Whether rescuing yourself or others from danger or pulling a load closer to your car, truck, boat, ATV, or snowmobile, this winch is handy and ready.

The Winch-In-A-Bag™ is a complete winching solution in a convenient kit that features an LT2000 winch on a powder coated winch platform, a Teflon® winch rope guide, and 50 feet of 5/32 inch wire rope with latch hook and rope thimble. A sealed, eight foot remote control allows the user to operate the winch at a safe distance. The kit also includes both a four foot and 6 foot heavy duty choker strap and a one ton bow shackle, all in a compact easy to carry storage and travel bag.

The completely portable Winch-In-A-Bag™ requires no installation and does not require a winch mount. It can be carried from vehicle to vehicle and is designed for fast set-up and usage with any vehicle. The kit is easy to store, find and repack. It is the perfect companion for any off-road or work activity.

Oganization Announcement Mid-West Regional Sales Manager

PUTNAM, CT - November 24, 2008 I am pleased to announce that Mr. Bruce Knutson has accepted the position of Mid-West Regional Sales Manager of Superwinch, Inc. He reports directly to me and will begin on Monday, December 1, 2008.

As Mid-West Regional Sales Manager, Bruce will assume all responsibilities associated with sales within the mid-western states of the USA for Superwinch. In this role, Bruce will concentrate on existing account management and relationship building, implementation of promotional marketing plans, independent sales agency training and mentoring, new account market research and focus on sustainable sales growth.

Bruce is a graduate of University of Wisconsin and comes to us with over 20 years of successful sales and sales management experience within the Automotive Aftermarket. Throughout these years, Bruce has been a successful leader in his field as he has managed key relationships with multiple regional, national and global accounts including several major OEMs.

Most recently, Bruce was the District Sales Manager for Truck Accessories Group, the leading producer of truck caps, camper shells and tonneau covers, where he managed a nine state territory including the division’s largest multi store customer. Previously, he was the Vice President at Four X Services, LLC, a third party warehouse and “break pack” distribution operation for Harley Davidson and the motorcycle industry. Bruce proved his abilities to achieve success during his 10 years at the Penda Corporation, the number one manufacturer of pickup truck bed liners and an innovator in truck products including tonneau covers, where he progressed from Aftermarket Sales Manager, to VP of International Operations to the VP of Aftermarket Sales.

Bruce has a proven track record in domestic aftermarket and worldwide OEM sales. His areas of expertise lie in, but not limited to outside sales, customer service, sales forecasting, maintaining customer service guidelines, sales training, developing marketing programs, and field sales staff management. His ability to acquire new clients, manage and motivate others as well as increase corporate revenues will make him a strong Regional Sales Manager for Superwinch.

Bruce, his wife Susan and three daughters, reside in Madison, WI. I am sure everyone will join me in welcoming Bruce to Superwinch.

Zach Bohn
Director of Sales & Marketing

Oganization Announcement Western Regional Sales Manager

PUTNAM, CT - November 24, 2008 I am pleased to announce that Mr. Gary Plover has accepted the position of Western Regional Sales Manager of Superwinch, Inc.  He reports directly to me and aggressively began analyzing his accounts on Tuesday, October 14, 2008.

As Western Regional Sales Manager, Gary will assume all responsibilities associated with sales within the western states of the USA for Superwinch. In this role, Gary will concentrate on existing account management and relationship building, implementation of promotional marketing plans, independent sales agency training and mentoring, new account market research and focus on sustainable sales growth.

Gary is a graduate of Central Connecticut State University with a BS in Business and comes to us with over 16 years of both national and international sales experience within the Automotive Aftermarket. Throughout these years, Gary has been a successful leader in his field as he has managed key relationships with multiple regional and national accounts and major OEMs.

Most recently, Gary was the Director of Aftermarket Sales for Goodridge USA, the world’s leading supplier of performance hose and fittings products which include brake lines, brake pads, fuel lines, oil lines, air jacks, wire harnesses, switches, and filters where he was responsible for their entire Aftermarket sales team. Previously, he was the National Sales Manager at Aisin World Corporation of America, one of the world's top ten global automotive parts manufacturers and was responsible for key Aftermarket and OEM accounts. He spent a brief time as Director of Sales for the United States and International Markets at Powertrax, a manufacturer of aftermarket traction control and locking differentials products. Gary was the Sales Manager for Nichirin-Flex USA for over six years and oversaw OEM sales for the Americas, which included four manufacturing sites and a regional sales office.

Gary has a proven track record in driving record setting revenues. His areas of expertise lie in, but not limited to key account management, market research and account retention strategies. He is a technical and independent thinker with a positive attitude and objective judgment which provides him with the experience and skills necessary to drive the western region sales to a new level of success for Superwinch.

Gary, his wife, and three children, reside in Yorba Linda, CA. I am sure everyone will join me in welcoming Gary to Superwinch.

Zach Bohn
Director of Sales & Marketing

Superwinch Rock 95 Conquers Extreme Terrain
Designed for Competitive Rock Crawling

PUTNAM, CT - November 22, 2008 Superwinch, Inc. has introduced the Rock 95 winch rock crawling winch. The Rock 95 is a lightweight, EXTREME low profile, narrow winch that fits in between the rails of Rock Crawling Rigs, with an industry-leading rating of 9,500 pounds and multiple mounting options.

Designed with the brake outside the drum to reduce rope melting heat build up, the Rock 95 comes with, 50 feet of synthetic rope, heavy-duty anodized aluminum hawse, Gunnebo TM latched hook, and Superwinch’s exclusive S3 Sealed Submersible Solenoid with 3-year Warranty (the best in the industry). All mechanical components on the Rock 95 are also protected by the company’s Limited Lifetime Warranty.

The 3 installation configurations relate to the location of the solenoid control box. While the winch will be delivered with the box installed to the left facing, over the motor (Off-Set Configuration), the customer will have the option and the wiring kits to place this component directly over the drum (Center-Line Configuration), or installed a few inches away from the winch (Competition Configuration), as professional Rock Crawlers will tend to do.

Superwinch Sponsors Land Rover National Rally

PUTNAM, CT - August 20, 2008 Superwinch, Inc, joins in the celebration of Land Rover’s 60th Anniversary as the sole winch sponsor for the 2008 Land Rover National Rally being held in Moab, Utah, September 16 – 20, 2008. Also being celebrated is the 50th Anniversary of the Land Rover Series II.

The rally, based in Moab, home of the slick rock, will feature a wide variety of four wheeling challenges for novice and experienced four-wheelers. Events include an Off Road 101 where Bill Burke trained Trail Leaders will show new Rover owners how to safely navigate obstacles and gain confidence in their vehicle’s capabilities. Superwinch will be supplying an EPi9.0 Synthetic Rope version winch for 1998 – 50th Anniversary Edition Discovery. For more information on the Rally visit www.landrovernationalrally.org

Superwinch Sponsors NEA4WD Fall Crawl

PUTNAM, CT - July 30, 2008 Superwinch, Inc, continues to support off-road enthusiasts with their sponsorship of the Northeast Association of Four Wheel Drive Clubs’ (NEA4WDC) Annual Fall Crawl, September 6th and 7th at the Field and Forest Recreation Center in Hancock, New Hampshire.

The weekend of family fun, on and off the trails, will feature trail rides on private land including Class VI roads and a BBQ feast Saturday night. The event is open to members of all NEA4WDC member clubs. A raffle – including a Superwinch winch – will be held to support the NEA4WDC. For more information on the Fall Crawl visit www.nea4wd.org.

Superwinch joins NEA4WD as Corporate Sponsor at Annual Conference

PUTNAM, CT - July 23, 2008 Superwinch, Inc, joined the Northeast Association of Four Wheel Drive Clubs (NEA4WD) as a corporate sponsor and participated in the United Four Wheel Drive Association’s Annual Conference held July 10 though 12 in Manchester, New Hampshire, hosted by NEA4WD.

As part of their sponsorship, Mark Hart, Superwinch Marketing Manager, presented a short history of the company and introduced members to the company’s latest products, including a new synthetic rope winch, a new “best in the industry” Limited Lifetime Warranty and the newly branded S3 Solenoid that carries an unprecedented 3-year warranty exhibited by a cut-a-way model of the winch. Opening the talk to questions, Hart noted that the members were most curious about synthetic rope. Superwinch also donated a winch to be raffled off during the conference.

The winner of the Superwinch EPi9 was Patti Guptil of Terre Haute, Indiana, a member of the SWAK (Safe Wheelers of All Kinds) club and the Indiana Four Wheel Drive Association. Ms Guptil commented, “This is sooooo awesome! Thank you, again. As any good jeeper, I'm already planning all of the extras I'm going to want to go with it.”

Superwinch Appoints Warton Ong, Director
Asia Business Development and Strategic Sourcing

PUTNAM, CT - June 25, 2008 President and CEO, Ned Cunningham announced the appointment of Warton Ong to the position of Director, Asia Business Development and Strategic Sourcing. Ong will report directly to Cunningham.

In his new position, Ong will assume responsibilities for the local management of all sourcing partners in Asia; management of distributors in Australia and New Zealand as well as direct management of Superwinch’s relationship with Toyota, Australia; the identification, evaluation, and development of potential growth opportunities in China and Southeast Asia, and active participation in Superwinch’s strategic planning process.

As a successful senior manager, Ong brings more than twenty years of broad international experience including general management, sales, marketing, and product development. Most recently he was the Regional Managing Director, Asia for Gardner Denver Nash. Earlier, Ong was the General Manager of the company’s China Subsidiary in Shanghai. His experience also encompasses direct sales, marketing and general management activities throughout India, Pakistan, Taiwan, and Southeast Asia.

Ong received his bachelor’s degree in engineering in Singapore and an MBA from Pepperdine University in California. He and his wife, Helen, and their three children reside in Singapore.

Superwinch Introduces Industry’s Best Limited Lifetime Warranty
Owners have greater protection for their investment

PUTNAM, CT - June 20, 2008 Superwinch has introduced an industry-leading warranty for its EP and S-Series winch products with a Limited Lifetime Warranty on all mechanical components and an unprecedented 3-year warranty on the new S3 Solenoid.

While most manufacturers use off-the-shelf solenoids designed for automotive use, the S3, which stands for Sealed Submersible Solenoid, was designed by Superwinch engineers to outperform other solenoids on the market. Originally engineered for the larger EP-Series 4x4 winches, a smaller version was developed for the S-Series winch (The #1 winch in the racing industry). With this new Warranty, owners have greater protection for their investment.

Superwinch Introduces the Industry’s Best Limited Lifetime Warranty

PUTNAM, CT - April 9, 2008 Introducing the best protection in the business! Our exclusive 3-year Warranty on the new, robust S3 solenoid, our Limited Lifetime Warranty on all mechanical components and one year on electrical components, gives you an advantage other manufacturers don't. Superwinch proudly stands behind its products; we give your winch the warranty it deserves. They last forever!

Superwinch Adds Synthetic Rope to EP Winch Line
New EPi9.0S features premium off-road performance in lighter weight option

PUTNAM, CT - April 1, 2008 Responding to field requests for an EP model winch with available synthetic rope option, Superwinch, Inc. has introduced the EPi9.0S 9000 lb (4082 kg) winch, available through Superwinch dealers now. Designed with the brake outside the drum, EP winches are ideally suited to heat-sensitive synthetics. Using 80 feet of synthetic rope, the new option provides the same premium performance off-roaders expect from the EPi9.0 model with less weight to load the front of the vehicle.

New solenoid warranty
Fast becoming known as the best off-road winch available, Superwinch’s EP line comes with power load in and out, heavy-duty latched hook with stainless steel thimble, heavy-duty anodized aluminum hawse, and Superwinch’s exclusive S3 Sealed Submersible Solenoid with 3-year Warranty. Like all Superwinch products, all mechanical components on the EPi9.0S are also protected by the company’s Limited Lifetime Warranty.

Organization Announcement - Director of Finance

PUTNAM, CT - March 19, 2008 I am pleased to announce that Mr. Mike Harrison has accepted the position of Director of Finance of Superwinch, Inc. He will report directly to me and will begin on Monday, March 24, 2008.

As Director of Finance, Mike will assume all responsibilities associated with Finance, Human Resources and Information Technology for Superwinch, Inc. In this role, Mike will not only concentrate on managing the company’s day to day financial activities, but also participate in formulating corporate strategy as well as taking a leadership role in developing and implementing appropriate operational and financial analysis that will support the company’s strategic direction. Mike will also coordinate and manage the reporting activities of the organization.

Mike is a senior management professional with broad financial leadership experience. His expertise spans operational and financial management, accounting, treasury functions and strategy development. He has had success in managing banking relationships, foreign currency activities, ERP implementations and human resource activities.

Mike enjoyed a successful career with the Rogers Corporation where he held a variety of positions in both divisional and corporate organizations. Most recently Mike was CFO and Vice President of a privately held, start up company in Massachusetts.

Mike’s broad background provides him with the experience and skills necessary to help lead the organization to the level of success we aspire to at Superwinch. Mike and his wife Alma reside in Brooklyn, CT. I’m sure everyone will join me in welcoming Mike to Superwinch.

Superwinch Appoints Zach Bohn, Director, Sales and Marketing

PUTNAM, CT - February 6, 2008 President & CEO, Ned Cunningham announced the appointment of Zach Bohn to the position of Director, Sales and Marketing, effective January 7th. Bohn will report directly to Cunningham.

As Director, Sales and Marketing, Bohn will assume all responsibilities associated with sales, marketing and customer service activities for Superwinch, Inc. He will concentrate on developing an organization that is responsive to customers, provides innovative market programs and focuses on sustainable sales growth.

Bohn brings broad sales, marketing and product leadership experience to Superwinch that spans automotive replacement parts and aftermarket tools, mass merchandizing and industrial products. Comfortable in managing a company's sales force and independent representative structures, he has also has “hands on” experience in direct sales, managing customer relationships, and contract negotiations with a variety of sales channels.

Most recently, Bohn was the Global Strategic Business Unit Director for a newly established division of Stanley Works. Previously, he held a key Product Management position at Dorman Products, a leading supplier of replacement parts, hardware, and tools to the automotive aftermarket, mass merchandisers and OEMs. Zach's career also encompasses successful experience with Calterm, American Brake Supply and CSK Auto.

Bohn and his wife, Donna, reside in Burlington, CT. His son and daughter currently live in Texas.

Superwinch LT2000 Utility Winch super affordable and available with ATV upgrades
Accessory and Switch Kits convert compact utility tool into powersports model

PUTNAM, CT - Superwinch's LT2000 Utility 2000 lb (907 kg) Winch, a quiet, compact all-purpose winch with wired sealed handheld remote and circuit breaker. Now available with Accessory and Switch Kits to instantly convert the LT2000 Utility for ATV use, kits are packaged separately to match users' needs immediately at the point of sale and fit today's most popular ATVs.

Superwinch brand-name reliability
In addition to the circuit breaker and sealed 6' handheld remote, standard features of the LT2000 Utility base model include: power load in and out, 49 ft. of wire rope with thimble end, safety latched hook, pull and turn freespooling clutch, differential planetary gearing, low amp 1.0hp permanent magnet motor and easy install color–coded wiring. The winch comes with a one year limited warranty on all mechanical components.

ATV versatility at purchase
The ATV Accessory Kit includes: mount plate, pulley block, D shackle, and roller fairlead, while the ATV Switch Kit includes: sealed solenoid, handlebar mounted rocker switch and installation manual. As with all Superwinch products, the LT2000 and Accessory and Switch Kits are protected by the company's One Year Limited Warranty on all mechanical components.

Superwinch LT2000 2000 lb ATV Winch is feature packed super affordable!
Superwinch brand-name reliability

PUTNAM, CT - Superwinch's LT2000 ATV 2000 lb (907 kg) Winch, a quiet, compact all-purpose ATV winch with handlebar mounted rocker switch, is now available. Standard features of the LT2000 ATV model include: power load in and out, Sealed switch relay, 49 ft. of wire rope with thimble end, safety latched hook, pull and turn freespooling clutch, differential planetary gearing, low amp 1.0hp permanent magnet motor and easy install color–coded wiring. The winch comes with a one year limited warranty on all mechanical components.

Superwinch Introduces LP8500 Winch
Powerful 8500 lb. capacity performer joins product line at affordable price

PUTNAM, CT - November 2007 Superwinch's new LP8500 8500 lb (3856 kg) winch is designed to accommodate entry-level buyers shopping for excellent value. Meeting the rugged demands of off-road and utility use, the LP8500 introduces price conscious buyers to the quality, power, and performance advantages of the Superwinch brand.

A winch for everyone
Adding this powerful, attractively priced, low profile winch to the Superwinch line provides the entry-level consumer with competitive options and upgrade opportunities. Standard features of the LP8500 include power load in and out, automatic load holding brake, 94-foot wire rope, and 12-volt DC 4.5 hp series wound motor, planetary gear-train, lever shift free-spooling clutch, rubber handheld remote and powder coated hawse fairlead. The company's Two Year Limited Warranty on all mechanical components protects the LP8500.

Superwinch appoints E.F. Cunningham, President & CEO

PUTNAM, CT - October 19, 2007 Chairman of the Board & Chief Executive Officer, Ian Dodds announced the appointment of Mr. E. F. (Ned) Cunningham to the position of President and Chief Executive Officer of Superwinch Inc, effective October 9th. He reports to Mr. Dodds, who continues on as Chairman. Ned has become a Superwinch shareholder and a member of the Superwinch Advisory Board. He assumes overall management responsibility for all Superwinch divisions globally to maximize profitable growth. David Schramm as Chief Operating Officer reports to Ned.

Mr. Dodds commented, “Ned has proven his metal in tough market conditions and brings the kind of global management of sales, manufacturing, sourcing and brand marketing that we need.” Ned will be stationed at headquarters in Putnam, CT and travel to the annual SEMA, show in Las Vegas, October 30th – November 2nd .

“With the introduction of so many new products at SEMA 2007 and the improvements that Dave [Schramm] and his team have already made to the Superwinch sales and marketing efforts, I couldn't come to the company at a better time”, Cunningham said. “We are primed for growth in 2008 and will be ready as we continue with and add to the great work that began earlier this year,” he added.

Born in Waterbury, CT and with a Mechanical Engineering Degree from Worcester Polytechnic Institute where he was a star athlete, Ned has had an exceptional career with The Nash Engineering Company, a large multinational company based in Norwalk, CT. He joined Nash in 1977 as an Engineering Sales Trainee and ultimately became President before he merged it with a German competitor in a Private Equity transaction, and subsequently sold it to an American based company. Nash's business is Liquid Ring Vacuum Pumps & Compressors used in paper making, mining, chemical and a variety of other industries.

Ned led Nash through the challenges of a changing world marketplace. Commoditization of brands with Global product proliferation crowding the marketplace required significant changes in the way Nash manufactured, sourced and marketed its products worldwide.

A broad background in worldwide Sales and Marketing, together with his extensive experience in China where Nash had manufacturing facilities, gives Ned two key elements essential to Superwinch's future. Just as important however are Ned's proven management abilities in focusing the efforts of all levels of the team.

Ned and his wife, Mary Ellen, will soon be relocating to the Putnam area. They have three daughters who all live in the Northeast.

NEW from Superwinch, drum-centric UTV4000
Part of a Rock solid line of ATV/UTV Powersport products to get you unstuck

Putnam, CT - August 01, 2007 Superwinch, Inc., the first company to manufacture winches for ATV's, is proud to introduce the UTV4000, 4000 lb, centered winch drum, 4-bolt pattern winches serious enough to carry the Superwinch name and a limited lifetime warranty. The new UTV winch features the same fail-safe electrical components (like a premium, sealed solenoid) that have kept Superwinch products performing for years. This CE certified winch operates at a reduced amp draw to minimize electrical system drain on most ATV and UTV models. The hefty, sealed 1.5 hp motor provides reliable performance for the most dedicated off-road Powersports enthusiast and includes easy to view color-coded wiring for fast simple installation.

Superwinch continues to produce hardworking, long lasting products with full metal gear sets, sealed drive trains and top grade hardened metals that out last the competition. A high-speed motor combined with 3-stage planetary gears deliver a fast, yet safe pull to get you unstuck in a hurry. Dynamic and mechanical braking are combined in these new models to produce sure stops and Samson-like holding power. The cam-action freewheel operation is easy to engage and disengage and the sealed and potted handlebar switch can be placed to accommodate your personal comfort and is easy to use even while wearing heavy gloves.